Darrell Whitelaw


b. 1986, HK.


I’m a designer and consulting executive based in Los Angeles, California who’s traded in a life of airplanes for a simpler experience on the beach.

It’s the best decision i’ve ever made.

In 2013 I founded Siberia, a product design and engineering consultancy that serviced clients spanning startups to large scale tech companies and Fortune 500 organizations. While leading the team we expanded from our first studio in New York City to include studios in San Francisco, London, and Berlin leading to our acquisition by Ascential in 2017.

In previous lives I was the Executive Creative Director of IPG Lab, Technology Experience Lead at Co:Collective, and Founder and Creative Director of the mobile and emerging platforms agency MIR which was acquired by Publicis in 2011